How To Make a Facebook Page First Steps

Create Facebook Page Start Image

Setting up a new Facebook Page can be somewhat daunting because Facebook does not allow you to preview what screens you will encounter before you get started. Here is your advance road map. To set up a new Facebook Fan Page, you must have a Facebook profile. Note that Facebook Pages are alternatively called Fan Pages and Brand Pages. These names refer to the same thing. A Facebook Page … [Read more...]

KCC OCET Social Media for Business Series with Linda Sherman

Linda Sherman teaching OCET Kauai Chamber Social Media

KCC OCET is a tremendous resource for residents of Kauai. If you haven't taken a course there yet, you certainly should look at doing so. You will find the OCET classrooms comfortable and well-equipped. As many of you know, bringing the voice of Kauai to the internet is a passion of mine. Many business owners on Kauai are now realizing that they need to understand the tools of social media to … [Read more...]

Power Women Marketing Panel

Kauai Chamber Social Marketing Event Speaker Linda Sherman

Kauai Chamber of Commerce recognizes how important Social Media Marketing is to the economy of Kauai. They are hosting a seminar to help you get started or improve the program you already have. If you have a business on Kauai, you should take advantage of this opportunity to learn how to use the internet to promote your business. When: Friday, June 29 8:00 am Registration and Continental … [Read more...]

Why Your Business Should Be on Pinterest

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The reasons your business should be on Pinterest include the opportunity to: - Extend your brand personality and story with images - Draw people to particular articles, pages or products on your website - Publicize your participation in a trade show - Engage with your brand advocates - Get feedback on which of your product images are appealing from customers and prospects - Protect your … [Read more...]

BlogWorld Video Interviews and Great Memories

BWELA-2011-Linda-Sherman-and-CC-Chapman

BlogWorld Expo is a conference where bloggers and would be bloggers gather to speak, learn and network. With over 100 sessions providing tips for businesses and organizations for both blogging and social media as well as special tracks for military, health and other special interests, there is always a wealth of information at this conference. At the same time, the word reunion comes up a … [Read more...]

How to Participate in a Twitter Chat | Tweet Chat

To get started on Twitter it is always useful to participate on a Twitter chat. What is a Twitter Chat? Twitter Chats are subject specific gatherings on Twitter usually held weekly at the same time. I find these alternatively referred to as tweet chats. Twitter Chats are hosted by the founder or a couple of people who share the hosting. Sometimes a special guest co-host is brought … [Read more...]

Hawaii Social Media Summit Boasts Statewide Participation

Linda Sherman with Quincy Solano at Hawaii Social Media Summit

The competitive landscape for marketing in Hawaii has changed. Recognizing this, attendees from a broad spectrum of industries in Hawaii came to the Hawaii Social Media Summit to learn more about social media marketing. The beautiful open-air Hawaii Convention Center made a lovely backdrop to the aloha spirit at the conference. My presentation was aimed at business owners considering a … [Read more...]

Steve Jobs Words of Inspiration for Entrepreneurs

Steve Jobs Tribute photo

Although Steve Jobs was known as an extremely creative innovator, he was even more admired as an inspiration to millions of geeks, consumers, and businesspeople around the world. Following is the full transcript of his now-famous 2005 speech to the graduating class at Stanford University. The speech is full of insights regarding how Steve began his career, approached life, coped with hardships … [Read more...]