BlogWorld Video Interviews and Great Memories

BlogWorld Expo is a conference where bloggers and would be bloggers gather to speak, learn and network. With over 100 sessions providing tips for businesses and organizations for both blogging and social media as well as special tracks for military, health and other special interests, there is always a wealth of information at this conference.

At the same time, the word reunion comes up a great deal, accompanied with much hugging and smiles. Even for those attending for the first time, many of the names are familiar from interactions on-line and it is exciting to meet people. Aside from the many great sessions, the keynotes were outstanding, and as always the parties were excellent.

November 3rd to 5th in Los Angeles was my fifth BlogWorld and I enjoyed it immensely. I have seven blog posts in the making thanks to the wonderful people who granted me video interviews during the conference. In the interim, I wanted to share videos with you from these four social media and blogging rock stars.

Mari Smith Facebook Guru

Facebook For Business Tips

Michael Stelzner Founder Social Media Examiner

Why Google Plus

Facebook For Business

Darren Rowse ProBlogger

Smart Blogging From the Heart and How to Grow Your Community

Mack Collier Host BlogChat

Business Blogging

My photo album from BlogWorld

These photos include:
Chris Brogan and Guy Kawasaki before their excellent keynote on Google Plus.
Aisha Tyler, very smart and very funny in a closing keynote that was great overall. That panel was very well chosen and a warm up from stand up comedian Jordan Cooper was well prepared.
C.C. Chapman, Marsha Collier, Steve Garfield, Calvin Lee, Chris Camillo, John Andrews, Becky McCray, Sheila Scarborough, Rieva, Lynette Young, Delores Williams, Jim Farley and Dave Cynkin. You can also find these photos on my BWELA Flickr album. My iPhone photos from Peter Shankman’s outstanding keynote are in the Flickr set.

Special thanks to Jason Falls for yet another wonderful BWE party. Ray Gordon and I enjoyed some nice, relaxed one-on-one time with Dennis Yu and others there. BlogWorld never seems long enough to me. It is such a great place to catch up with and hug so many people that I know like Dave Taylor, Ric Dragon, Heather Meeker, Aliza Sherman, Scott Monty, Michele Price, Patti Serrano, Jessica Gottlieb, Michael Terpin, Liz Strauss, Jill Foster, Josepf Haslam, ShashiB and far too many to mention here.

There are always special surprises at BlogWorld. This time, one of them was a luncheon with Cloris Leachman sponsored by Network Solutions. Cloris was very funny during her appearance but kindly got serious with me for her tips to women.

Some useful BlogWorld LA 2011 Summaries:

Amber Avines Words Done Write Gold Star Awards BWELA
Deg Ng Kommein An Insiders View
Allison Boyd BlogWorld Links to 70 Plus BWELA Recaps and Takeaways

If you wished you had attended this conference, you can still get access to a “virtual ticket“, archives of the sessions with slides and audio as well as some videos, including Peter Shankman’s extremely entertaining keynote.

Going off island to attend conferences is something I do to keep my skills and knowledge base fresh. It is an added value I can provide back to my clients.

Please feel free to share your thoughts, or your own BlogWorld recap/photos with a link in comments.

How to Participate in a Twitter Chat | Tweet Chat

To get started on Twitter it is always useful to participate on a Twitter chat.

What is a Twitter Chat?
Twitter Chats are subject specific gatherings on Twitter usually held weekly at the same time.
I find these alternatively referred to as tweet chats.

Twitter Chats are hosted by the founder or a couple of people who share the hosting. Sometimes a special guest co-host is brought in.

Why are Twitter Chats a Good Thing
On a chat you will meet people interested in a particular topic.

If you are just getting started on Twitter, at first it seems like no one hears you. On a Twitter chat, you are much more likely to be heard and enjoy interaction.

Twitter chats give you the opportunity to meet other people that you will want to follow and have a relationship with on Twitter. It is a good idea to engage them in some conversation because just following alone may not get a follow back if they don’t recognize you.

My client Jai Roberts started participating on the twitter chat called #GardenChat soon after she got on Twitter and it was a perfect fit for her. It’s always great to find a Twitter chat where not only can you learn, you can add value.

How To Participate
It is good to show up a little bit early. The first tweets will tell you what the twitter chat is about that time and allow participants to introduce themselves.

To find the chat, you will “search” for the #name of the chat. Let’s use #BlogChat as an example. All twitter chats have a name with no space that starts with #.

All of the tweets related to the Twitter chat will show up in that search stream.

Useful to Have Columns to Follow Twitter Chat
Personally, I like to do Twitter chats using a Twitter platform called Hootsuite. There are other platforms that allow you to make columns based on lists and search. This is one of them.

I set up one column to “search” the word #BlogChat

The column next to it, I set up to search my twitter name without the @. There I will be able to see both mentions of me and my sent tweets.

I need to remember to add #blogchat to every tweet.

It is easy to “retweet” on Hootsuite, adding a comment which is useful in a Twitter Chat. The #blogchat “hash tag” is already there in the tweet that I am retweeting.

Aside from tracking the chat with the two columns on Hootsuite, I have my iPhone nearby buzzing mentions through an app I use called Boxcar.

Many people like to use TweetChat or TweetGrid apps which add in the #name for you.

Don’t Worry if You Can’t Follow Everything
BlogChat is one of the first Twitter Chats and very active. If you are interested in blogging and would like to meet other bloggers and learn more about having a successful blog, this is a good chat for you.

Don’t worry if you can’t follow everything. The chat stream will go by very quickly. Just jump in where you can. If is Open Mic night you can ask any question you like relevant to blogging. You can answer someone who has commented or asked a question.

The more you come back to the same Twitter chats, the easier it will be as people will recognize you. But don’t be afraid to contribute. Just jump in!

Twitter Chat Schedule
This is the link to the google excel sheet that lists most of the Twitter chats on a large variety of topics. The originator of the concept of listing Twitter chats was Meryl Evans.

The Twitter chat known as #custserv is useful for both corporate and small business issues related to customer service. This is a well developed chat hosted by my friend Marsha Collier on Tuesdays at 9PM ET.

Please Don’t Spam
Don’t use Twitter Chat hash tags to just drop in a link to your website if you are not actually participating at the time. People will notice and you will do yourself more harm than good.

Come Join Us Tonight
The creator and host of BlogChat, Mack Collier is traveling home from BlogWorld tonight and I am guest hosting in his place.

We start at 9PM ET, 8PM Central, 6PM PST, 4PM Hawaii Time each Sunday and officially go for an hour but there is a warm up that is already going on and a cool down after the chat is over.

Tonight is Open Mic which means that you can ask any question you like and the chat will be quite free-wheeling.

Hope to see you there!

Hawaii Social Media Summit Boasts Statewide Participation

The competitive landscape for marketing in Hawaii has changed. Recognizing this, attendees from a broad spectrum of industries in Hawaii came to the Hawaii Social Media Summit to learn more about social media marketing.

The beautiful open-air Hawaii Convention Center made a lovely backdrop to the aloha spirit at the conference.

My presentation was aimed at business owners considering a transition from traditional marketing to holistic marketing integrated with social media. A big mahalo to the attendees for your kind comments.

Linda Sherman Presenting at Hawaii Social Media Summit Oct 11

Linda Sherman Presenting

Here is the slideshow I used with my presentation. Although, there is a message on this presentation frame saying “view on slideshare, you can see these slides right here by clicking on the arrows at the bottom of the show.

How To Get Started Social Media
View more presentations from Linda Sherman

Neenz Faleafine made an excellent presentation on community engagement.

Neenz Faleafine Keynote Speech at Hawaii Social Media Summit

Neenz Faleafine Speaking About The Art of Building Communities

I don’t have a video of Neenz’s actual presentation but I interviewed her in September to get her four C’S of community engagement.

It was good to see Mari Smith again.

Mari Smith with Linda Sherman Hawaii Social Media Summit

@MariSmith Morning Keynote Speaker

Hawaii Social Media Summit was a great place to meet people IRL (in real life) that I have only known on-line up to now.

Linda Sherman with Quincy Solano at Hawaii Social Media Summit

Quincy Solano aka @QuincySolano Host of Hawaii Social Media Summit

Melissa Chang Melissa808

Melissa Chang aka @Melissa808

Linda Sherman with John Heckathorn Fellow Speakers Hawaii Social Media Summit

@JohnHeckathorn spoke about social media and its impact on language

Lunch Keynote Speaker - Erin Blaskie Hawaii Social Media Summit Speaker

Lunch Keynote Speaker - @ErinBlaskie

Linda Sherman with Edward Sugimoto at Hawaii Social Media Summit

Edward Sugimoto aka @WorldWideEd

The day following the Hawaii Social Media Summit, Social Media Club Hawaii held an event with Mari Smith on Relationship Marketing, focused on Facebook. The event was hosted by Roxanne Darling’s company Barefoot Studios and sponsored by several professional members of the Social Media Club pictured here with Mari.

Social Media Club Hawaii Mari Smith Event Group Shot

Social Media Club Hawaii Mari Smith Event Sponsors Group Shot: left to right Rob Bertholf, Tara Coomans, Roxanne Darling, Mari Smith, Gwen Woltz, Karen Weikert, Peter Liu

There were more opportunities for photos at the Mari Smith event and professional photographer kindly created new head shots for Tara Coomans and Laura Kinoshita:

Tara Coomans new head shot by Ray Gordon

@TaraCoomans Head Shot by @RayJGordon

Laura Kinoshita head shot by Ray Gordon

Laura Kinoshita aka @LKinoshita Head Shot by Ray Gordon

Insert Ray Here Photo designed with Ray Gordon and Rob Bertholf

Insert Ray Here Photo designed by @Rob with Ray Gordon and Rob Bertholf

Tara Coomans and Mari Smith photo by Ray Gordon

Tara Coomans and Mari Smith

Linda Sherman and Ray Gordon with Mari Smith

Linda Sherman and Ray Gordon with Mari Smith

For more about the conference and the event the next day, please see my pre-conference post.

All photos by Ray Gordon with the exception of the two that he is in. Photos can also be found on this Hawaii Social Media Summit Flickr Album.

I would love to hear about your Hawaii Social Media Summit experience.

Steve Jobs Words of Inspiration for Entrepreneurs

Although Steve Jobs was known as an extremely creative innovator, he was even more admired as an inspiration to millions of geeks, consumers, and businesspeople around the world. Following is the full transcript of his now-famous 2005 speech to the graduating class at Stanford University. The speech is full of insights regarding how Steve began his career, approached life, coped with hardships and built successful companies.

Steve Jobs Tribute photo

“I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.”

For the video of his speech, and more background on Steve’s impact on business, please see my article on Boomer Tech Talk.