Rumble2012 Nox Solutions Tech Social Media Fail Case Study

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A debate both entertaining and valuable took place today between Jon Stewart and Bill O'Reilly. Unfortunately it was accompanied by a monumental tech and social media monitoring and reaction failure related to their paid live streaming internet solution. Earlier this week Kitchen Aid fielded a social media disaster very well. Not so for The Daily Show and the O'Reilly Factor. Neither of … [Read more...]

How To Make a Facebook Page First Steps

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Setting up a new Facebook Page can be somewhat daunting because Facebook does not allow you to preview what screens you will encounter before you get started. Here is your advance road map. To set up a new Facebook Fan Page, you must have a Facebook profile. Note that Facebook Pages are alternatively called Fan Pages and Brand Pages. These names refer to the same thing. A Facebook Page … [Read more...]

KCC OCET Social Media for Business Series with Linda Sherman

Linda Sherman teaching OCET Kauai Chamber Social Media

KCC OCET is a tremendous resource for residents of Kauai. If you haven't taken a course there yet, you certainly should look at doing so. You will find the OCET classrooms comfortable and well-equipped. As many of you know, bringing the voice of Kauai to the internet is a passion of mine. Many business owners on Kauai are now realizing that they need to understand the tools of social media to … [Read more...]

Why Your Business Should Be on Pinterest

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The reasons your business should be on Pinterest include the opportunity to: - Extend your brand personality and story with images - Draw people to particular articles, pages or products on your website - Publicize your participation in a trade show - Engage with your brand advocates - Get feedback on which of your product images are appealing from customers and prospects - Protect your … [Read more...]

Are You Ready For Facebook Brand Page Timeline

screen shot cover photo facebook timeline for pages

Here are some tips to help you with the transition to Timeline for Facebook Brand Pages. All Facebook Brand Pages will go to Timeline March 30th. I address some basic Facebook points and offer a few precautions at the end of this article for those of you who are still a bit fuzzy on Page versus Profile. Facebook Brand Page Timeline Design Considerations Because one of The Courage Group … [Read more...]

BlogWorld Video Interviews and Great Memories

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BlogWorld Expo is a conference where bloggers and would be bloggers gather to speak, learn and network. With over 100 sessions providing tips for businesses and organizations for both blogging and social media as well as special tracks for military, health and other special interests, there is always a wealth of information at this conference. At the same time, the word reunion comes up a … [Read more...]

Hawaii Social Media Summit Boasts Statewide Participation

Linda Sherman with Quincy Solano at Hawaii Social Media Summit

The competitive landscape for marketing in Hawaii has changed. Recognizing this, attendees from a broad spectrum of industries in Hawaii came to the Hawaii Social Media Summit to learn more about social media marketing. The beautiful open-air Hawaii Convention Center made a lovely backdrop to the aloha spirit at the conference. My presentation was aimed at business owners considering a … [Read more...]

Sustainability Forums Kauai Oct 11 Photos and Mahalo

Chris Jaeb Common Ground Speaking Sustainability Forums Kauai

Chris Jaeb, founder of Common Ground Kauai and Diann Hartman, Green Team Leader for the Grand Hyatt Kauai, Recipient for the Kapaa Rotary Club Green Giant Award for 2010 were the featured speakers for Sustainability Forums October 11, 2011. Both of the presentations were specific, inspiring and generated questions and discussion. In addition, the conversations in the room before and after the … [Read more...]

Steve Jobs Words of Inspiration for Entrepreneurs

Steve Jobs Tribute photo

Although Steve Jobs was known as an extremely creative innovator, he was even more admired as an inspiration to millions of geeks, consumers, and businesspeople around the world. Following is the full transcript of his now-famous 2005 speech to the graduating class at Stanford University. The speech is full of insights regarding how Steve began his career, approached life, coped with hardships … [Read more...]

Social Media Day Kauai Huge Success

Social Media Day at 22North host Linda Sherman

International Social Media Day was celebrated in ninety countries around the world June 30, 2011. Out of 14,000 meet-ups around the world, Social Media Day Kauai was selected to be featured by the highly respected Christian Science Monitor. Social Media Day is hosted annually by Mashable, a leading source for social media, digital and tech news as well as tutorials. Kauai celebrated … [Read more...]