I address some basic Facebook points and offer a few precautions at the end of this article for those of you who are still a bit fuzzy on Page versus Profile.

Facebook Brand Page Timeline Design Considerations

Because one of The Courage Group services is design, we quickly made note of the design specifications that Facebook gave for Timeline.

Cover Photo
851 X 315 pixels (851 pixels wide by 315 pixels high)
Facebook instructs that this photo cannot be less than 399 pixels wide.

Profile Photo
This sits in the little insert in the bottom left of your cover photo and is also used wherever you comment around Facebook as your Page as well as appearing in news feed stories, ads, and featured stories.
180 X 180 pixels. This will need to scale to a 32 X 32 pixels thumbnail image.

Views and Apps
These are the row of four boxes under your cover photo.
111 X 72 pixels (111 pixels wide by 72 high). 280 X 180 pixels is working well for us.

Milestone Photo
You can add milestones, such as the year your shop opened to your Timeline.
843 X 403 pixels (843 pixels wide by 403 pixels high)

Click on the word “Opened” for a milestone example at this small business Page for Jive Time Records. Though they have added the milestone correctly, the photo they chose isn’t wide enough so it shows gray space to right and left of it.

Landing Page for Apps
Page app width can now be adjusted to be Narrow (520 pixels) or Wide (810 pixels) in the Developer App under “Edit App”.

Take Advantage of the New Customizable Covers on Views and Apps

Before Timeline, links to your apps were small, now they are very visible on your Page. Create attractive images for these. For instance if you have a newsletter, you could use one of these covers to call out the benefits of your newsletter. The Turtle Cove Suites brand emphasizes the beauty of their experience in Poipu Kauai, so we went with images, rather than words.

You can have a total of 12 apps and views boxes. Photos will always be the first “views and apps” shown but you can control the order of the other boxes. Only the first 4 apps and views will be immediately visible on your Timeline. To see the remaining 8 apps and views, the visitor will need to click the number appearing to the right of the fourth box, which represents the number of additional apps/views. To change the order of the apps click on the pencil in the upper right of the box and choose one of the “switch position with” options.

You can no longer set a default tab for the landing page of your Brand Page but most of your apps should still work under Timeline. Please note that some apps may currently be displaying messages that they are ‘currently making adjustments and are not filling new orders at this time.’ Being able to provide a direct address to a specific app page within your Facebook Page still works, so you can still send people to your welcome page or a particular default that you want them to see when linking from an external site or email.

How To Customize Your App Images
Click on “Manage” at the top of your Admin page –> “Edit Page” –>Apps –> Edit Settings. Or you can hover over a current app. There will be a pencil in the upper right corner.

It appears that native Facebook apps and views are not customizable. These include: Photos, number of Likes, Notes, Videos, Events and Map. You can tell that an app image is customizable by what you see when you attempt to edit the settings. This is what an app or view that is not customizable will look like.

When you click on an app that is customizable, the first screen you see will look like this, except the name of the app will be yours.

After you adjust the name, if you wish, click on “change” for custom tab image and you will get this screen – of course, with the name of your Facebook Page and the default image for your app.

Now click “change” to be sent to your hard drive to choose a custom image to load. (That image should be 111 X 72 pixels or 280 X 180 pixels).

Direct Messages From “Fans” Are a New, Good Thing

A key component of social media marketing is customer service. You want people to be able to get messages to you. Better that they put a complaint in a private message than on your wall. You cannot direct message someone that has liked your Page unless they message you first. Be alert to responding to these messages and respond in a timely manner.

You can find messages from fans in the top right of your admin page.

Set Your Profile To Be Able To Post As Page and Yourself

Whether you are the creator of the Page or an additional admin, it is useful to be able to comment and “like” as yourself, as well as the Page. You should do updates mostly as the Page rather than as yourself because only Page updates show up in the Facebook Newsfeed of your fans.

In order to be able to choose to post as the Page or as yourself on the Page, you need to make sure that the setting to post only as Page is unchecked. To find this setting and ensure that it is unchecked, click on “Manage” at the top of your Admin page –> “Edit Page” –> “Your Settings”.

Note that as a Page, you can comment on the walls of other Pages that you “Like”. You cannot comment on the walls of personal profiles.

Facebook Cover Photo Guidelines

Facebook wants the cover photo to be an attractive image. Facebook requires that the image not include your website address, phone number or other contact information, nor a call to action such as a promotion or an arrow pointing to the Like button.

Take Advantage of Adding Links In Your About Box

You have a small About Box on the front of your Timeline below your profile photo to display your About summary. You can fit around 230 characters with spaces here. A link beginning with “www.” here will become a clickable link. You can use as many links here as you like, though more than two might limit your ability to write an attractive About message. If you have a physical address for your Page, by default your address, phone number and website will be shown here. But do take the time to fill out your About page completely. To make changes to this section, click on “Manage” at the top of your Admin page –> “Edit Page” –> “Basic Information” –> “About”.

Post Regularly

Ideally you should post daily. If you are posting less often than four times a week, that is really too infrequent. On the other hand, if you are posting more than two – at most three times – a day, that is too frequent.

Now You Can Pin One Message for Seven Days

You can now “pin” one important message to the top of your Timeline, which Facebook will retain in that position for a maximum of seven days. On each status update, you can utilize options that include “star” to expand your update across the page and “pin” to put your message at the top of the page.

The Like Button Now Shows as “Liked” and Drops Down to Interest List

The Like Button now shows as “Liked” and drops down to access Interest List choices.
You can seek to take advantage of interest lists with this new feature.

Posts from Fans Go to a Box on the Top Right

This is one of the less attractive new features if you enjoy having fan updates mixed with your own on your Page. Updates initiated by fans are now in a summary list and less noticeable to visitors. Of course fans can still comment on your updates. You will find incoming post notifications on the top left of your admin page. Be sure to monitor those incoming posts and like and respond to them appropriately.

Facebook Offers Now in Beta

Facebook Offers are currently only available to Facebook managed advertising accounts but this is potentially an appealing service for many companies on Facebook. Facebook Offers is a free service, though businesses will be encouraged to pay to broaden the audience for their coupon beyond their current fans. Einsteins Bros Bagels was pleased with the results of their first campaign – 10% of the 32,000 Facebook users who claimed a coupon for a buy one sandwich, get one free offer, redeemed it at a store. Facebook is able to provide data to the company on who claimed and who redeemed the coupons.

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Some Facebook Basics

Facebook Profiles Versus Facebook Pages

Can You Tell the Difference Between a Facebook Page and Facebook Profile?

You can easily identify the difference in this way: Facebook Pages get likes and Facebook profiles have friends. Some businesses and organizations are using Facebook profiles as brand pages, which is actually in violation of Facebook’s terms of service. The first name and last name of a profile should be a real person’s first and last name. Some have even set up personal profiles for a geographical location – claiming you are a geographical location is not only a violation of Facebook terms of service, it would appear to be unethical as well.

Especially with the new Facebook subscribe feature, it is perfectly acceptable to use a Facebook profile for business if the profile is your personal name not the name of your business. This may be appropriate for many professionals such as realtors.

Never Give Someone Control Over Your Facebook Page

If someone offers to set up a Facebook Page for you, make sure that it is set up with your Facebook profile. You should take the first step to create the Page yourself, and then make them an admin if need be. Or let them sit with you while they help you set up your own Page. You do not need to give anyone your Facebook password for this. It will be much easier to reclaim your Page if something goes awry in the relationship with the admin person you assigned. An admin on your Brand Page cannot access your personal Facebook profile information. You can keep your personal profile as private as you wish.

I am aware of one disturbing story on Kauai where a company set up a Facebook Page for a small business using his company logo. They told him that as a favor to him they would post on that business page. Instead, they did one post benefitting their own company and never posted again. The owner of the business that had this done to him requested access which was not given to him. He finally requested that the Page be taken down, a request which was ignored. This happened in May 2011 and as of March 29, 2012, he is still waiting for the Page to be taken down. If someone ever tells you they have done you this kind of “favor”, demand that they remove the Page immediately.

***********

Please feel free to share any notable Facebook Brand Pages you’ve found. We would especially be interested to see those with nice cover images on their apps.

At the same time, the word reunion comes up a great deal, accompanied with much hugging and smiles. Even for those attending for the first time, many of the names are familiar from interactions on-line and it is exciting to meet people. Aside from the many great sessions, the keynotes were outstanding, and as always the parties were excellent.

November 3rd to 5th in Los Angeles was my fifth BlogWorld and I enjoyed it immensely. I have seven blog posts in the making thanks to the wonderful people who granted me video interviews during the conference. In the interim, I wanted to share videos with you from these four social media and blogging rock stars.

Mari Smith Facebook Guru

Facebook For Business Tips

Michael Stelzner Founder Social Media Examiner

Why Google Plus

Facebook For Business

Darren Rowse ProBlogger

Smart Blogging From the Heart and How to Grow Your Community

Mack Collier Host BlogChat

Business Blogging

My photo album from BlogWorld

These photos include:
Chris Brogan and Guy Kawasaki before their excellent keynote on Google Plus.
Aisha Tyler, very smart and very funny in a closing keynote that was great overall. That panel was very well chosen and a warm up from stand up comedian Jordan Cooper was well prepared.
C.C. Chapman, Marsha Collier, Steve Garfield, Calvin Lee, Chris Camillo, John Andrews, Becky McCray, Sheila Scarborough, Rieva, Lynette Young, Delores Williams, Jim Farley and Dave Cynkin. You can also find these photos on my BWELA Flickr album. My iPhone photos from Peter Shankman’s outstanding keynote are in the Flickr set.

[Show as slideshow]

Special thanks to Jason Falls for yet another wonderful BWE party. Ray Gordon and I enjoyed some nice, relaxed one-on-one time with Dennis Yu and others there. BlogWorld never seems long enough to me. It is such a great place to catch up with and hug so many people that I know like Dave Taylor, Ric Dragon, Heather Meeker, Aliza Sherman, Scott Monty, Michele Price, Patti Serrano, Jessica Gottlieb, Michael Terpin, Liz Strauss, Jill Foster, Josepf Haslam, ShashiB and far too many to mention here.

There are always special surprises at BlogWorld. This time, one of them was a luncheon with Cloris Leachman sponsored by Network Solutions. Cloris was very funny during her appearance but kindly got serious with me for her tips to women.

Some useful BlogWorld LA 2011 Summaries:

Amber Avines Words Done Write Gold Star Awards BWELA
Deg Ng Kommein An Insiders View
Allison Boyd BlogWorld Links to 70 Plus BWELA Recaps and Takeaways

If you wished you had attended this conference, you can still get access to a “virtual ticket“, archives of the sessions with slides and audio as well as some videos, including Peter Shankman’s extremely entertaining keynote.

Going off island to attend conferences is something I do to keep my skills and knowledge base fresh. It is an added value I can provide back to my clients.

Please feel free to share your thoughts, or your own BlogWorld recap/photos with a link in comments.

What is a Twitter Chat?
Twitter Chats are subject specific gatherings on Twitter usually held weekly at the same time.
I find these alternatively referred to as tweet chats.

Twitter Chats are hosted by the founder or a couple of people who share the hosting. Sometimes a special guest co-host is brought in.

Why are Twitter Chats a Good Thing
On a chat you will meet people interested in a particular topic.

If you are just getting started on Twitter, at first it seems like no one hears you. On a Twitter chat, you are much more likely to be heard and enjoy interaction.

Twitter chats give you the opportunity to meet other people that you will want to follow and have a relationship with on Twitter. It is a good idea to engage them in some conversation because just following alone may not get a follow back if they don’t recognize you.

My client Jai Roberts started participating on the twitter chat called #GardenChat soon after she got on Twitter and it was a perfect fit for her. It’s always great to find a Twitter chat where not only can you learn, you can add value.

How To Participate
It is good to show up a little bit early. The first tweets will tell you what the twitter chat is about that time and allow participants to introduce themselves.

To find the chat, you will “search” for the #name of the chat. Let’s use #BlogChat as an example. All twitter chats have a name with no space that starts with #.

All of the tweets related to the Twitter chat will show up in that search stream.

Useful to Have Columns to Follow Twitter Chat
Personally, I like to do Twitter chats using a Twitter platform called Hootsuite. There are other platforms that allow you to make columns based on lists and search. This is one of them.

I set up one column to “search” the word #BlogChat

The column next to it, I set up to search my twitter name without the @. There I will be able to see both mentions of me and my sent tweets.

I need to remember to add #blogchat to every tweet.

It is easy to “retweet” on Hootsuite, adding a comment which is useful in a Twitter Chat. The #blogchat “hash tag” is already there in the tweet that I am retweeting.

Aside from tracking the chat with the two columns on Hootsuite, I have my iPhone nearby buzzing mentions through an app I use called Boxcar.

Many people like to use TweetChat or TweetGrid apps which add in the #name for you.

Don’t Worry if You Can’t Follow Everything
BlogChat is one of the first Twitter Chats and very active. If you are interested in blogging and would like to meet other bloggers and learn more about having a successful blog, this is a good chat for you.

Don’t worry if you can’t follow everything. The chat stream will go by very quickly. Just jump in where you can. If is Open Mic night you can ask any question you like relevant to blogging. You can answer someone who has commented or asked a question.

The more you come back to the same Twitter chats, the easier it will be as people will recognize you. But don’t be afraid to contribute. Just jump in!

Twitter Chat Schedule
This is the link to the google excel sheet that lists most of the Twitter chats on a large variety of topics. The originator of the concept of listing Twitter chats was Meryl Evans.

The Twitter chat known as #custserv is useful for both corporate and small business issues related to customer service. This is a well developed chat hosted by my friend Marsha Collier on Tuesdays at 9PM ET.

Please Don’t Spam
Don’t use Twitter Chat hash tags to just drop in a link to your website if you are not actually participating at the time. People will notice and you will do yourself more harm than good.

Come Join Us Tonight
The creator and host of BlogChat, Mack Collier is traveling home from BlogWorld tonight and I am guest hosting in his place.

We start at 9PM ET, 8PM Central, 6PM PST, 4PM Hawaii Time each Sunday and officially go for an hour but there is a warm up that is already going on and a cool down after the chat is over.

Tonight is Open Mic which means that you can ask any question you like and the chat will be quite free-wheeling.

Hope to see you there!

The beautiful open-air Hawaii Convention Center made a lovely backdrop to the aloha spirit at the conference.

My presentation was aimed at business owners considering a transition from traditional marketing to holistic marketing integrated with social media. A big mahalo to the attendees for your kind comments.

Linda Sherman Presenting

Here is the slideshow I used with my presentation. Although, there is a message on this presentation frame saying “view on slideshare, you can see these slides right here by clicking on the arrows at the bottom of the show.

Neenz Faleafine made an excellent presentation on community engagement.

Neenz Faleafine Speaking About The Art of Building Communities

I don’t have a video of Neenz’s actual presentation but I interviewed her in September to get her four C’S of community engagement.

It was good to see Mari Smith again.

@MariSmith Morning Keynote Speaker

Hawaii Social Media Summit was a great place to meet people IRL (in real life) that I have only known on-line up to now.

Quincy Solano aka @QuincySolano Host of Hawaii Social Media Summit

Melissa Chang aka @Melissa808

@JohnHeckathorn spoke about social media and its impact on language

Lunch Keynote Speaker - @ErinBlaskie

Edward Sugimoto aka @WorldWideEd

The day following the Hawaii Social Media Summit, Social Media Club Hawaii held an event with Mari Smith on Relationship Marketing, focused on Facebook. The event was hosted by Roxanne Darling’s company Barefoot Studios and sponsored by several professional members of the Social Media Club pictured here with Mari.

Social Media Club Hawaii Mari Smith Event Sponsors Group Shot: left to right Rob Bertholf, Tara Coomans, Roxanne Darling, Mari Smith, Gwen Woltz, Karen Weikert, Peter Liu

There were more opportunities for photos at the Mari Smith event and professional photographer kindly created new head shots for Tara Coomans and Laura Kinoshita:

@TaraCoomans Head Shot by @RayJGordon

Laura Kinoshita aka @LKinoshita Head Shot by Ray Gordon

Insert Ray Here Photo designed by @Rob with Ray Gordon and Rob Bertholf

Tara Coomans and Mari Smith

Linda Sherman and Ray Gordon with Mari Smith

For more about the conference and the event the next day, please see my pre-conference post.

All photos by Ray Gordon with the exception of the two that he is in. Photos can also be found on this Hawaii Social Media Summit Flickr Album.

I would love to hear about your Hawaii Social Media Summit experience.

Both of the presentations were specific, inspiring and generated questions and discussion. In addition, the conversations in the room before and after the presentations among attendees were rich with information exchange.

We give a big Mahalo to both our speakers and attendees for making our second quarterly Forum another successful meeting.

Mahalo also to KKCR Felicia Cowden and Karlos Detreaux for allowing me to announce the meeting on their 4PM Tuesday radio show.

At the meeting wrap-up I talked about how we make all of us more effective by linking through Social Media and supporting each other on line. To do this we can follow each other’s blogs, “liking” them on Facebook, tweeting them and Google+’ing them. We can connect to each other’s Facebook personal profiles as friends and “like” each other’s Facebook Pages. We can follow each other on Twitter and circle each other on Google Plus. To that end, please add your social contact points as a comment here and as a post to the Sustainability Forums Kauai Facebook Page. If you are not accustomed to commenting on a website – please find these tips on commenting that I wrote for Boomer Tech Talk.

If you are passionate about sustainability, we hope to see you at our next quarterly meeting. To ensure that you get an invite, please sign up for Kauai Marketing event alerts. For more information about our meetings, here is the invitation to our Oct meeting.

Chris Jaeb, Founder of Common Ground Kauai, Speaking

Diann Hartman, Green Team Leader Grand Hyatt Kauai Speaking

Networking Before Presentations

Jai Roberts, Hostess of Honua Lani Gardens and Co-Founder Sustainability Forums Kauai Speaking

John Sydney Yamane with Ray Gordon

Forum Listening to Chris Jaeb Speak

Mother and Daughter Fran and Lisa

Diann Hartman, Green Team Leader, Grand Hyatt Hotel Speaking

Linda Sherman, Melissa Mojo, Judah Freed, Bob Kurtz

Linda Sherman with John Sydney Yamane

Marge Bennett and Rebecca Stone

Linda Sherman Wraps Up the Sustainability Forums Kauai for Oct 11

“I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

Thank you all very much.”

For the video of his speech, and more background on Steve’s impact on business, please see my article on Boomer Tech Talk.

Linda’s presentation is geared to business owners to help them understand where social media fits in their overall marketing and business plan.

Other speakers at the summit include Neenz Faleafine, Mari Smith, Erin Blaskie, Mike Prasad, John Heckathorn, Roxanne Darling, Tara Coomans, Peter Liu, Gwen Woltz, Karen Weikert, Esme Infante Nii, Rob Bertholf, Laura Kinoshita, Bill Sodeman, Hal Wilkerson and Yancey Unequivocally.

The event is sponsored by the Social Media Club and hosted by Technology News Bytes.

When:
October 19
10am – 5:20pm

Where:
Hawaii Convention Center
1801 Kalakaua Avenue
Honolulu 96815

Parking:
All day parking in the garage off Kalakaua Ave for $5. Cash only.

Sharing the Word on Twitter:
#HISMS
This article: http://bit.ly/hiSMS
@LindaSherman (also @KauaiTalk) @MariSmith @Neenz @erinblaskie @JohnHeckathorn @PeterLiu47 @RoxanneDarling @TaraCoomans @MikePrasad @Rob @esmeinfantenii @gjwahine @karenweikert @lkinoshita @YanceyU @HalWilkerson @billso

Google+:
You can find us there too!

You can purchase tickets now for the Hawaii Social Media Summit.

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Relationship Marketing with Mari Smith

Linda Sherman’s company, The Courage Group is pleased to sponsor Relationship Marketing with Mari Smith, the following day on October 20th. Mari Smith is one of our favorite people. Mari’s presentation is 3PM – 5PM with networking opportunity following. Tickets are only $35 and can be purchased here.
Hash on Twitter: #HiMari

When
Tuesday, October 11, 2011
7:00 – 9:00 PM
Sustainability Forums Kauai meetings are quarterly.

Where
22North Restaurant at Kilohana Plantations
3-2087 Kaumualii Highway
Lihue, HI

Who is Scheduled to Speak?:
Aside from enjoying casual networking with like-minded individuals there will be a circle discussion following a few brief presentations:

Chris Jaeb: Update on Common Ground from the Founder
Kapaa Rotary Green Giant Award for 2010 Recipient: Grand Hyatt Kauai Hotel

Attendee Circle Discussion Topic: What is your top of mind sustainability challenge?
Attendees will offer their suggestions.

Who Should Come?:
Attendees should be seriously interested in sustainability on Kauai.

Social Media for Social Sustainability

Please take a moment to “like” our Facebook Page.

Our Event on Facebook for your RSVP

Please support us on Twitter:
These links will make tweeting about us easier:
http://on.fb.me/SFKFBOct11 for the Oct 11 Facebook Event
http://bit.ly/SFKOct11 to refer to this Post
Hash: #SFKauai

Sustainability Forums is a Non-Profit Organization

We are using social media to market this organization, an example of Social Media for Social Sustainability™. This keeps our operational costs low and is kinder to the environment than printing flyers. We also have support from the radio. Ron Wiley at Kong radio is kind enough to give us shout outs. Felicia Cowden and have given us interviews on their KKCR radio shows and continue to provide support. We are also grateful for mentions in printed media.

22North Restaurant, which is itself a truly sustainable venture on Kauai, is our gracious host. 22North will be providing light snacks. There will be a cash bar to purchase drinks at reasonable prices.

Thanks to 22North’s support, attendance is FREE of charge.

22North Restaurant Night View - photo by Ray Gordon

Please RSVP on the Sustainability Forums Facebook event, or email us at: info at SustainabilityForums.org

Sustainability Forums Co-Founders Jai Roberts and Linda Sherman

Jai Roberts
Jai Roberts owns Honua Lani Gardens and has been growing – and bringing to market – beautiful tropical flowers for many years without using any chemical pesticides or chemical fertilizers. She has always believed in creating living soil, composting, and teaching young people eco-friendly living techniques. Her Honua Lani Gardens hosts participants in the Willing Workers on Organic Farms worldwide program. One of her newest passions is her Garden Cart, where she shares the bounty of her gardens with her friends and neighbors.Jai is Club Service Director of the Kapaa Rotary Club and initiated the the chapter’s Green Giants awards program to find and honor the greenest person on Kauai. Find Jai on Twitter @Gardens4Life, Google+,Facebook Profile and HonuaLani Facebook Page

Linda Sherman
A resident of Kauai since 2004 and passionate about sustainability, Linda Sherman is known as an international, multicultural marketing guru, bringing a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. Linda built, search engine optimized and writes for this WordPress site as well as Our Best of Kauai, Boomer Tech Talk and It’s Different For Girls. Linda’s company, Courage Group specializes in providing digital film and innovative marketing programs including website development for companies on Kauai like Papalani Gelato and Turtle Cove Suites. Find Linda on Twitter @LindaSherman @KauaiTalk @BoomerTechTalk and on Google+

We were pleased to attract a group of people sincerely interested in and involved with sustainability on Kauai. There was ample time to get acquainted with each other as we arrived and then we heard from:

Jai Roberts: Sustainable Gardening
Felicia Cowden: Akami Backyard
Lee Roversi: News from North Country Farms
Ken Stokes: inter-institutional Sustainability Action Team
Linda Sherman: Social Media for Social Sustainability

This was followed by a lively discussion.
Diane Zachary, from the Kauai Planning and Action Alliance who was featured that day in MidWeek Kauai gave us an update on her work.

Amazingly, another of our attendees, agronomist Joe Sylvester was featured in the Garden Island the same day. We are so pleased that the quality of the people that are passionate about sustainability on Kauai is so high.

Morgan and Cher - Willing Workers at Honua Lani Gardens

Lee Roversi talking about North Country Farms

Felicia Cowden presenting, Diane Zachary in background

Ken Stokes on Inter-institutional Sustainability Action Team

Linda Sherman directing question to co-host Jai Roberts

Lee Morey and Joe Sylvester with Lee's Brother Bob (left)

Ken Stokes with Linda Sherman and Sue Dixon

Sustainability supporters Scott and Joshua

Frances Mead Messinger

Out of 14,000 meet-ups around the world, Social Media Day Kauai was selected to be featured by the highly respected Christian Science Monitor.

Social Media Day is hosted annually by Mashable, a leading source for social media, digital and tech news as well as tutorials.

Kauai celebrated Social Media Day at 22North Restaurant. We enjoyed a lively discussion of how we use social media in our businesses.

Linda Sherman gave an opening presentation. Each of the attendees shared about how the need for social media has changed in their business over the last two years. We then had a discussion filled with questions and tips.

Bob Kurtz, Inn Keeper @KauaiBeachInn sharing

Josh Olayer, Social Ambassador @GrandHyattKauai sharing at Social Media Day

Peggy Kemp @PeggyinParadise sharing. Bob Kurtz @KauaiBeachInn and Jai Roberts @Gardens4Life taking notes on their iPhones

Darren Schneck and Ray Gordon in discussion on Social Media Day