Why Your Business Should Be on Pinterest

The reasons your business should be on Pinterest include the opportunity to:

- Extend your brand personality and story with images
- Draw people to particular articles, pages or products on your website
- Publicize your participation in a trade show
- Engage with your brand advocates
- Get feedback on which of your product images are appealing from customers and prospects
- Protect your brand name by securing your Pinterest user name before someone else does
- Promote travel destinations by offering images to be shared across Pinterest for bucket lists
- Provide a link to a specific e-commerce product page for a sale
- Find out how customers are using your product
- Get ideas from what your competitors are doing
- Live pin a fashion show
- Reach new visitors who might not find you through other means

Trade Shows
High Point Market uses Style Spotters for their trade shows
Kauai Visitors Bureau promoted Kauai businesses exhibiting at the International Flower Show by creating a board

How Customers Use Product
Chobani gets ideas for new products from customers’ pins illustrating what they mix in their yogurt

Competitors
Use the Curalate dashboard to track four competitors

Fashion Show
Live pinning a fashion show allows you to show your new collection, while engaging customers and creating content for blogs and trade publications to use to publicize your brand. Oscar de la Renta and others have done this.

New Visitors
Daily Grommet reported in March that “83% of Pinterest visits are from new visitors”.

The following infographic comparing buying behavior related to Facebook and Pinterest is based on the social shopping market research survey published by SteelHouse on May 29.

Pinterest infographic based on buying behavior market research may 29

A market survey with Pinterest users is certainly welcome. Having worked for six years as a director in a large market research company (then called Japan Market Research Bureau – part of J Walter Thompson), I am itching for survey data.

I wrote about why you should be on Pinterest for The Garden Island Newspaper.

You will find valuable tips on my How To Use Pinterest Board on Pinterest.

I am proud to be hosting a panel on How Big Brands Are Using Pinterest to Drive Business at BlogWorld Expo Social Media Business Summit NYC June 7 at 2:30. If you can’t make it in person to this great conference, I highly recommend buying a virtual ticket. This gives you archives of all of the sessions as well as daily bonuses during the conference. Use my speaker discount code BLindaS10 for a 10% discount when you purchase your BlogWorld ticket or virtual ticket

Even if you are not a Big Brand there are things you can learn about what to do on Pinterest from select Big Brands on Pinterest since early this year. I purposely focused on brands that have relevant similarities to a broad range of businesses in this article.

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

Connect with Linda Sherman on Google+

  • http://www.dailygrommet.com/ Tori

    For those brands that still need a push to join Pinterest, you’ve made a great case here. Thank you for including Daily Grommet — we’re pretty excited about this space. Pinterest has become a big part of our business. From product discovery, community submitted ideas on our group board, to the traffic it sends … it’s exciting! 

    • http://ItsDifferent4girls.com/my-links Linda Sherman

      I couldn’t resist including @DailyGrommet in my article about brands on Pinterest for BlogWorld. http://www.blogworld.com/2012/06/02/big-brands-on-pinterest-you-can-learn-from/ Tori @HostessTori speaking of BlogWorld, will I see you there?  

      • http://www.dailygrommet.com/ Tori

         Linda, I will not be at BlogWorld but I am definitely up for sharing more about how we’re using Pinterest at Daily Grommet. Feel free to connect anytime, tori@dailygrommet.com.

        • http://ItsDifferent4girls.com/my-links Linda Sherman

          Thank you Tori!

  • Alicia Klein Showroom

    This is such a great article. We are a brand newly on Pinterest. It helps us with our social media calendaring for sure. Thanks so much! 

    http://www.facebook.com/byaliciaklein
    http://www.pinterest.com/byaliciaklein

    • http://ItsDifferent4girls.com/my-links Linda Sherman

      @byAliciaKlein I followed you on Pinterest and found a wealth of pins for my sustainability board on your Ways to Be Eco-Conscious board. Thank you!