Here are some of the basics that we cover in the Introduction to Facebook class that you should remember. The Difference Between a Facebook Personal Timeline (or Profile) and a Facebook Page Personal Timelines (profiles) have “friends”, Pages have “likes”. Pages are for brands, companies and non-profits. Personal Timelines are for individuals. Facebook now uses the term "Timeline" to … [Read more...]
Why You Should Pay Attention to Your Klout Score
December 2, 2013 By 3 Comments
All of my social media for business students and clients know about Klout, the measurement index for social media influence. I introduce them to their Klout score at the very beginning of our relationship. Why? Because for all the controversy about the accuracy of Klout, people do look at it. If you are on Hootsuite, as a vast number of Twitter users are, you cannot help seeing it because it is … [Read more...]
Rumble2012 Nox Solutions Tech Social Media Fail Case Study
October 6, 2012 By 13 Comments
A debate both entertaining and valuable took place today between Jon Stewart and Bill O'Reilly. Unfortunately it was accompanied by a monumental tech and social media monitoring and reaction failure related to their paid live streaming internet solution. Earlier this week Kitchen Aid fielded a social media disaster very well. Not so for The Daily Show and the O'Reilly Factor. Neither of … [Read more...]
Politics and Social Media on Kauai
August 12, 2012 By Leave a Comment
Results of Kauai vote for local positions during the Hawaii Primary elections August 11, 2012 All candidates go on to the general election Nov 6 Kauai County Council - seven seats available NAKAMURA, Nadine K. 9,044 13.37% FURFARO, Jay 8,073 11.94% YUKIMURA, JoAnn A. 8,065 11.93% RAPOZO, Mel 7,948 11.75% KAGAWA, Ross K. 7,532 11.14% KUALI'I, KipuKai L.P. 6,917 10.23% HOOSER, Gary L. … [Read more...]
How To Make a Facebook Page First Steps
July 30, 2012 By Leave a Comment
Setting up a new Facebook Page can be somewhat daunting because Facebook does not allow you to preview what screens you will encounter before you get started. Here is your advance road map. To set up a new Facebook Fan Page, you must have a Facebook profile. Note that Facebook Pages are alternatively called Fan Pages and Brand Pages. These names refer to the same thing. A Facebook Page … [Read more...]
KCC OCET Social Media for Business Series with Linda Sherman
July 18, 2012 By 5 Comments
KCC OCET is a tremendous resource for residents of Kauai. If you haven't taken a course there yet, you certainly should look at doing so. You will find the OCET classrooms comfortable and well-equipped. As many of you know, bringing the voice of Kauai to the internet is a passion of mine. Many business owners on Kauai are now realizing that they need to understand the tools of social media to … [Read more...]
Power Women Marketing Panel
June 27, 2012 By Leave a Comment
Kauai Chamber of Commerce recognizes how important Social Media Marketing is to the economy of Kauai. They are hosting a seminar to help you get started or improve the program you already have. If you have a business on Kauai, you should take advantage of this opportunity to learn how to use the internet to promote your business. When: Friday, June 29 8:00 am Registration and Continental … [Read more...]
Why Your Business Should Be on Pinterest
June 1, 2012 By 6 Comments
The reasons your business should be on Pinterest include the opportunity to: - Extend your brand personality and story with images - Draw people to particular articles, pages or products on your website - Publicize your participation in a trade show - Engage with your brand advocates - Get feedback on which of your product images are appealing from customers and prospects - Protect your … [Read more...]
Are You Ready For Facebook Brand Page Timeline
March 29, 2012 By 9 Comments
Here are some tips to help you with the transition to Timeline for Facebook Brand Pages. All Facebook Brand Pages will go to Timeline March 30th. I address some basic Facebook points and offer a few precautions at the end of this article for those of you who are still a bit fuzzy on Page versus Profile. Facebook Brand Page Timeline Design Considerations Because one of The Courage Group … [Read more...]
BlogWorld Video Interviews and Great Memories
December 11, 2011 By 6 Comments
BlogWorld Expo is a conference where bloggers and would be bloggers gather to speak, learn and network. With over 100 sessions providing tips for businesses and organizations for both blogging and social media as well as special tracks for military, health and other special interests, there is always a wealth of information at this conference. At the same time, the word reunion comes up a … [Read more...]
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